A woman standing indoors on a wooden floor, holding a colorful jacket over her shoulder. She is wearing a black crop top, high-waisted wide-leg pants, and black high heels. There are potted plants on either side, with natural light coming from a window to her right.

VIVIEN REED

STORY STYLIST + PERSONAL HYPE GIRL

Hi! I’m Vivien. When I’m not content writing, you’ll find me styling photoshoots for local brands and clients who need personal, everyday fashion advice. Based in Upstate New York, I started my styling business and content agency to help people everywhere tell their story with clarity, personality, and creativity. I was born and raised in Southern California, so I’m a city girl who loves to parallel park and eat Asian desserts with my husband and son.

This digital space is a collection of my work and how I help others. I write to share stories, awaken playfulness, and poke at our imaginations. I style to bring that same energy to life.

May my words keep the fun and joy alive in all of us and empower you to share your own.

If we were driving somewhere warm together, I’d say ~

The bowl-cut bob walked, so my styling career could run.

Follow me.